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Alimasy was started by Wendy, a mother of 2 living on the Gold Coast. 

After years of selling kids backpacks sourced from leading brands all over the world, Wendy had the market knowledge and customer feedback to know what makes a great backpack.

The children’s bag category has become full of cheap bags which just don’t last, or over-priced bags with an equally short lifespan. Alimasy exists to fix this problem by offering high quality and reasonably priced bags.